DATA PROTECTION
PRIVACY POLICY
Introduction
With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as "website").
Data controller
OH LA LAQUA GmbH
Dreimühlenstraße 35
80469 Munich
E-Mail: [email protected]
Definitions
This privacy policy uses the terminology of the General Data Protection Regulation (GDPR).
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
"Restriction of processing" is the marking of stored personal data with the aim of restricting its future processing.
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
"Pseudonymization " means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
"File system" means any structured collection of personal data that is accessible according to specific criteria, regardless of whether this collection is managed centrally, decentrally or according to functional or geographical aspects;
"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
"Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
"Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
"Consent" means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
Types of data processed
We collect and process the following personal data about you:
- inventory data (e.g. names, addresses);
- content data (e.g. entries in online forms);
- contact data (e.g. e-mail, telephone numbers);
- meta/communication data (e.g. device information, IP addresses);
- usage data (e.g. websites visited, interest in content, access times); - location data (information on the geographical position of a device or person); 6 - contract data (e.g. subject matter of the contract, duration of the contract).e.g. websites visited, interest in content, access times);
- location data (information on the geographical position of a device or person);
- contract data (e.g. subject matter of the contract, term, customer category);
- payment data (e.g. bank details, invoices, payment history).
Data sources
We receive the data from you (including via the devices you use). If we do not collect the personal data directly from you, we will also inform you of the source from which the personal data originates and, if applicable, whether it originates from publicly accessible sources.
Requirement or obligation to provide data
Unless expressly stated at the time of collection, the provision of data is not required or mandatory. Such an obligation may arise from legal requirements or contractual regulations.
Purposes of data processing
We process your data for the following purposes:
- to contact you as requested,
- for cross-device tracking (cross-device processing of user data for marketing purposes),
- to provide our services,
- to measure reach (e.g. access statistics, recognition of returning visitors), - for remarketing, - to process contracts, in particular to process orders and issue invoices, - for advertising purposes, - for the purpose of access statistics, recognition of returning visitors),
- for remarketing,
- for contract processing, in particular for processing orders and invoicing,
- for advertising purposes,
- for the implementation and processing of competitions,
- for sending the e-mail newsletter, if you have registered for it,
- for quality assurance and
- for our statistics.
Relevant legal bases
In the following, we inform you of the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
- Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
- Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Legitimate interests
Insofar as we base the processing of your personal data on legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR, such interests are
- the improvement of our offer,
- protection against misuse and
- the management of our statistics.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons in order to ensure a level of security appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https):
We use SSL encryption to protect your data transmitted via our website. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.
Recipients or categories of recipients of the personal data
When processing your data, we work together with the following service providers who have access to your data:
- provider of web analysis tools,
- web hosting provider,
- payment service provider,
- transport service provider
- other (technical) service providers.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Storage duration
We only store your personal data for as long as is necessary to achieve the purpose of the processing or for as long as the storage is subject to a statutory retention period. We store your data,
- if you have consented to the processing, at most until you revoke your consent,
- if we need the data to perform a contract, at most as long as the contractual relationship with you exists or statutory retention periods run,
- if the data is required to fulfil a legal obligation, as long as the legal obligation exists.
- if we use the data on the basis of a legitimate interest, at most as long as your interest in deletion or anonymization does not prevail.
Your rights
You have the right - in some cases under certain conditions - to request
- free of charge - information about the processing of your data and to receive a copy of your personal data. Among other things, you can request information about the purposes of the processing, the categories of personal data being processed, the recipients of the data (if a transfer takes place), the duration of the storage or the criteria for determining the duration;
- to have your data corrected. If your personal data is incomplete, you have the right to have the data completed, taking into account the purposes of the processing;
- to have your data erased or blocked. Reasons for the existence of a right to erasure/blocking may include the withdrawal of consent on which the processing is based, the data subject's objection to the processing, the unlawful processing of personal data;
- to have the processing restricted;
- to object to the processing of your data;
- to withdraw your consent to the processing of your data for the future and
- to complain to the competent supervisory authority about unlawful data processing:
The Bavarian State Commissioner for Data Protection (BayLfD)
Wagmüllerstraße 18, 80538 Munich
Phone: 089 212672-0
Email: [email protected]
Other: https: //www.datenschutz-bayern.de/vorstell/impressum.html
Use of cookies
Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online service. The information stored may include, for example, the language settings on a website, the login status, a shopping cart or the point at which a video was watched or paused. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as "user IDs").
A distinction is made between the following cookie types and functions:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their browser.
- Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users that are used for reach measurement or marketing purposes can also be stored in such a cookie.
- First-party cookies (first-party cookies): First-party cookies are set by us.
- Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
- Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
- Statistical, marketing and personalization cookies: Cookies are also generally used to measure reach and when a user's interests or behaviour (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This process is also referred to as "tracking", i.e. tracking the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or when obtaining consent.
Notes on legal bases:
The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our website and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations and to provide you with our website.
Storage duration:
If we do not provide you with explicit information on the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General information on revocation and objection(opt-out):
Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection using your browser settings, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our website). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. You can also obtain further information on how to object in the context of the information on the service providers and cookies used.
Processing of cookie data on the basis of consent:
Before we process or have data processed in the context of the use of cookies, we ask users for their consent, which can be revoked at any time. Before consent has not been given, cookies that are absolutely necessary for the operation of our website will be used.
Cookie settings / objection option:
-Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Data subjects: Users (e.g. website visitors, users of online services).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Consent management tool
We use a consent management tool on this website. Our consent management platform collects log file and consent data using JavaScript. This JavaScript makes it possible to inform users about their consent to certain tags on our website and to obtain, manage and document this consent.
The consent ID, which contains the consent data, and the consent status with timestamp are stored in the local memory of your browser and simultaneously on the cloud servers used. Further processing will only take place if you submit a request for information or revoke your consent. In this case, the corresponding information is provided in a compact data format in an easily readable text form for the purpose of data exchange (JSON file).
No user information is stored for the statistics on the use of the consent given or not given. Only the frequency and locations of clicks are stored.
The purpose of data processing is the analysis, management and verification of the consents granted in order to comply with our obligation of GDPR-compliant consent management.
The specific purposes of processing personal data are:
- obtaining and providing consent,
- providing proof of which device you used to give your consent and when, and
- ensuring access to settings and documenting changes.
The legal basis for managing your consent to the processing of your personal data is Art. 6 para. 1 lit. c and f GDPR. Our legitimate interest lies in the legally compliant documentation and verifiability of consents, the control of marketing measures based on the consent given and the optimization of consent rates.
You can revoke the consents you have given yourself. To do this, delete the cookies stored by your browser and call up the page again.
The data is always deleted as soon as it is no longer required. Depending on the cookie, the cookies used have a lifespan of 30 minutes to 2 years. Data relating to revoked consent is stored for a period of three years. This retention period is based, on the one hand, on our accountability obligation pursuant to Art. 5 para. 2 GDPR and, on the other hand, on the statutory limitation periods.
- Processed data types: Consent data (anonymized logbook data (consent ID, service ID, controller ID), consent status, timestamp); device information (including truncated IP addresses, device information, timestamp); user data (including email, ID, browser information, settings ID, changelog)
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing: Management of consents.
- Legal basis: Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
GDPR/CCPA + Cookie Management; Service provider: iSense LLC d.b.a. iSenseLabs; Website: https://isenselabs.com/; Privacy Policy: https://gdprcdn.b-cdn.net/pages/privacy_policy.
Commercial and business services
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries or process orders.
We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information and the business organization. We only pass on the data of contractual partners to third parties within the framework of applicable law insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, as part of this privacy policy.
We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or personally.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e, generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.
Customer account:
Contractual partners can create an account within our website (e.g. customer or user account, "customer account" for short). If the registration of a customer account is required, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process and subsequent logins and use of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and prevent any misuse of the customer account.
If customers have terminated their customer account, the data relating to the customer account will be deleted, unless their retention is required for legal reasons. It is the customer's responsibility to back up their data when the customer account is terminated.
Economic analyses and market research:
For business reasons and in order to be able to identify market trends and the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors and users of our website.
The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we can take into account the profiles of registered users including their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take the privacy of users into consideration and process the data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g. as summarized data).
Store and e-commerce:
We process the data of our customers to enable you to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultations.
- Processed data types:
Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. email, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Persons concerned:
Interested parties, business and contractual partners, customers.
- Purposes of the processing:
Provision of contractual services and customer support, Contact requests and communication, Office and organizational procedures, Managing and responding to inquiries, Security measures, Conversion tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles).
- Legal bases:
Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Payment service provider
As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").
The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the terms and conditions and data protection information of the payment service providers.
The terms and conditions and data protection information of the respective payment service providers, which can be accessed on the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and the assertion of rights of revocation, information and other rights of data subjects.
- Processed data types:
Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Persons concerned:
Customers, interested parties.
- Purposes of the processing:
Provision of contractual services and customer service.
- Legal bases:
Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
- PayPal:
Payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
- KLARNA:
Payment services and solutions; Service provider: Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden; Website: https://www.klarna.com/de/; Privacy Policy: https://www.klarna.com/de/datenschutz/; Further information on data processing: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.
- Instant bank transfer:
Payment services and solutions; Service provider: Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany; Website: https://www.sofort.com/; Further information on payment: https://www.klarna.com/sofort/; Privacy policy: https://www.sofort.com/datenschutz.html.
- Apple Pay:
Payment services and solutions; Service provider: Apple Inc, Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/de/apple-pay/; Privacy Policy: https://www.apple.com/legal/privacy/de-ww/; Further information: https://support.apple.com/de-de/HT203027; https://www.apple.com/de/legal/privacy/data/de/apple-pay/.
- Google Pay:
Payment services and solutions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://pay.google.com/about/; Privacy Policy: https://policies.google.com/privacy; Further information: https://support.google.com/googlepay/answer/9039712?hl=de; https://business.safety.google/adscontrollerterms/.
- Store Pay:
Payment services and solutions; Service provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.de/; Privacy Policy: https://www.shopify.de/legal/datenschutz and https://www.shopify.de/legal/privacy/customers; Further information: https://help.shop.app/hc/en-us/categories/360006187651-Shop-Pay.
- American Express:
Payment services and solutions; Service provider: American Express Europe S.A. (Germany branch), Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; European region: American Express Europa S.A., Avenida Partenón 12-14, 28042, Madrid, Spain; Website: https://www.americanexpress.com/de-de/; Privacy Policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
- Maestro:
Payment services and solutions; Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Parent company: Mastercard Incorporated, Purchase, Harrison, New York (USA); Website: https://www.mastercard.de/de-de.html; Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html; Further information: https://www.mastercard.de/de-de/datenschutz/nutzungsbedingungen.html.
- Mastercard:
Payment services and solutions; Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Parent company: Mastercard Incorporated, Purchase, Harrison, New York (USA); Website: https://www.mastercard.de/de-de.html; Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html; Further information: https://www.mastercard.de/de-de/datenschutz/nutzungsbedingungen.html .
- VISA:
Payment services and solutions; Service provider: Visa Europe Management Services Limited, 1 Sheldon Square, London W2 6TT, United Kingdom; Subsidiary in Germany: Visa Europe Management Services Limited, German Branch, Neue Mainzer Strasse 66-68, 60311 Frankfurt, Germany; Parent company: Visa Inc., Foster City, California, USA; Website: https://www.visa.de/; Privacy Policy and additional information: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung.html; https://www.visa.de/legal/privacy-policy.html.
Provision of the website, online store and web hosting (of the e-commerce platform)
In order to provide our website securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the website can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.
The data processed in the context of providing the hosting service may include all information relating to the users of our online service that is generated in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of websites to browsers, and all entries made within our online services or from websites.
When you visit our online store as our customer or make a purchase, Shopify collects and processes personal data from you. This data is only used to provide you with our online store and to enable you to purchase our products.
When you visit our website, Shopify collects your IP address and information about the device you are using and your browser.
When you make a purchase on our website, personal data that you provide yourself, such as name, billing address, delivery address, e-mail address, telephone number, payment information and other data related to your purchase, is processed to enable you to complete a transaction, to check orders for fraud and risks and to process orders.
E-mail dispatch and hosting:
The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received (unless an end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and receipt on our server.
Collection of access data and log files:
We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files may be used for security purposes, e.g, to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability.
- Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Data subjects: Users (e.g. website visitors, users of online services).
- Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
-Shopify:
Service provider for shop and e-commerce systems; Service provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.de/; Privacy Policy: https://www.shopify.de/legal/datenschutz and https://www.shopify.de/legal/privacy/customers; Further information on data processing (in particular cookies): https://www.shopify.de/legal/cookies.
Contact us
When contacting us (e.g. by contact form, email, telephone or via social media), the data of the inquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.
The answering of contact requests in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.
- Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. entries in online forms), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
- Data subjects: Communication partners, interested parties.
- Purposes of processing: contact requests and communication, managing and responding to requests.
- Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
- Service provider: XXX.
Survey form
You have the opportunity to take part in a survey on our website. For the survey, we have integrated the powr Survey app or plugin, a service provided by POWR Inc. 44 Tehama Street, San Francisco, 94105 California, USA ("POWR"), into our website.
We are responsible for the content of the survey and manage the data collected through it. If you participate in a survey as a visitor to our website, the survey is carried out via this app or plugin and POWR collects and processes various personal data, including your IP address, information about the use of and interaction with the app and device information (e.g. browser type) or geographical location based on the IP address, the source (e.g. website or link) via which you were referred to the survey form, as well as the information and details provided in the survey. The amount of information that POWR collects also depends on whether or not you are registered with POWR with a user account. POWR may also use third-party services that collect and process your personal data. Your personal data may also be transferred to and processed in the USA. Further information on the collection and use of your personal data by POWR, including the privacy policy, can be found here: https://www.powr.io/privacy, as well as on the website: https://www.powr.io/plugins/survey.
Newsletter and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure:
Registration for our newsletter is always carried out in a so-called double opt-in procedure. This means that after registering you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Erasure and restriction of processing:
We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a blacklist solely for this purpose.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
Notes on legal bases:
The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.
Contents:
Information about us, our services, promotions and offers.
Analysis and performance measurement:
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to observe individual users. Rather, we use the evaluations to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.
A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be canceled or objected to.
- Processed data types:
Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
- Persons concerned:
Communication partner.
- Purposes of the processing:
Direct marketing (e.g. by e-mail or post).
- Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
- Possibility of objection (opt-out):
You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.
Services used and service providers:
- CleverReach:
Email marketing platform; Service provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany; Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/.
- Mailchimp:
Email marketing platform; Service provider: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/privacy/.
Web analysis, monitoring and optimization
Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our website and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our website or its functions or content are most frequently used or invite reuse. We can also understand which areas require optimization.
In addition to web analysis, we may also use test procedures, e.g. to test and optimize different versions of our website or its components.
For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, websites visited and elements used there and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider.
Use of Google Analytics:
The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users, because on this website Google Analytics has been extended by the code "gat._anonymizeIp();". This ensures anonymized collection of IP addresses. As a rule, your IP address is anonymized by Google within the European Union or in other contracting states of the European Economic Area (EEA) by shortening your IP address. In exceptional cases, your IP address is transmitted to a Google LLC server in the USA and only anonymized there. Your IP address transmitted in this way will not be merged with other data from Google LLC.
Use of the web analysis tool from Shopify:
We use Shopify's web analytics tool for the following purposes: reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioral profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles). This serves to evaluate the flow of visitors to our website and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our website or its functions or content are most frequently used or invite reuse. We can also understand which areas require optimization. In addition to web analysis, we may also use test procedures, e.g. to test and optimize different versions of our website or its components. For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, websites visited and elements used there and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider.
In general, no clear user data (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Notes on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Processed data types:
Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Persons concerned:
Users (e.g. website visitors, users of online services).
- Purposes of the processing:
Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioral profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles).
- Safety measures:
IP masking (pseudonymization of the IP address).
- Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
- Google Analytics:
Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de; alternatively, or within browsers on mobile devices, please click on the following link: Deactivate Google Analytics; Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Shopify:
Web analytics; Service provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.de/; Privacy Policy: https://www.shopify.de/legal/datenschutz and https://www.shopify.de/legal/privacy/customers; Further information on data processing (in particular cookies): https://www.shopify.de/legal/cookies.
Online marketing
We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the user data relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is generally stored in cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.
We only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.
Notes on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Facebook Pixel:
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our website as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network " https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our website or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement").
- Processed data types:
Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person).
- Persons concerned:
Users (e.g. website visitors, users of online services), interested parties.
- Purposes of the processing:
Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
- Safety measures:
IP masking (pseudonymization of the IP address).
- Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
- Possibility of objection (opt-out):
We refer to the data protection notices of the respective providers and the opt-out options provided by the providers. If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our website. We therefore recommend the following additional opt-out options, which are summarized for the respective areas:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-territory: https://optout.aboutads.info.
Services used and service providers:
- Google Tag Manager:
Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our website. The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, please refer to the following information on Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Analytics:
Online marketing (remarketing) and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de; alternatively, or within browsers on mobile devices, please click on the following link: Deactivate Google Analytics; Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Google Ads and conversion measurement:
We use the online marketing process "Google Ads" to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to be interested in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Search Console:
We use the "Google Search Console" to measure and optimize the display of our advertising in the Google advertising network and the Google search traffic that comes to our website: https://en/search.google.com/en/search-console/about?hl=de. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Google Ad Manager:
We use the "Google Marketing Platform" (and services such as "Google Ad Manager") to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for and within our website in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products that they have shown an interest in on other websites, this is referred to as "remarketing". Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.
- Facebook Pixel:
Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company Meta Platforms, Inc (USA), 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: https://www.facebook.com/settings?tab=ads; Further information: https://www.facebook.com/legal/EU_data_transfer_addendum (Additional information on data protection: Agreement on joint processing of personal data on Facebook pages) and https://de-de.facebook.com/help/566994660333381.
- Pinterest pixel:
Conversion pixel; Service provider: Pinterest Inc, 808 Brannan Street San Francisco, CA 94103-490, USA; Website: https://www.pinterest.de/; Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.
Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Processed data types:
Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Persons concerned:
Users (e.g. website visitors, users of online services).
- Purposes of the processing:
Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
- Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Services used and service providers:
- Instagram :
Social network; service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company Meta Platforms, Inc (USA), 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
- Facebook:
Social network; service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company Meta Platforms, Inc (USA), 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum; Data protection information for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
- LinkedIn:
Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Xing:
Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
Social media plugins and embedded functions and content
We incorporate functional and content elements into our website that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or social media buttons and posts (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our website, as well as being linked to such information from other sources.
Notes on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Processed data types:
Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers).
- Persons concerned:
Users (e.g. website visitors, users of online services), communication partners.
- Purposes of the processing:
Provision of our online services and user-friendliness, provision of contractual services and customer service, contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles), security measures, managing and responding to inquiries.
- Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
Services used and service providers:
- Facebook plugins and content:
Facebook social plugins and content - This may include, for example, content such as images, videos or text and buttons with which users can share content from this website within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company Meta Platforms, Inc (USA), 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Settings for advertisements: https://www.facebook.com/settings?tab=ads.
- Instagram plugins and content:
Social plugins - This may include, for example, content such as images, videos or text and buttons with which users can share content from this website within Facebook; service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company Meta Platforms, Inc (USA), 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
- YouTube videos:
Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de; Settings for the display of advertisements: https://adssettings.google.com/authenticated.
- Xing social plugins:
Social plugins; Service provider: Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
LinkedIn social plugins:
Social plugins; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://de.linkedin.com/; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Further information: Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Cookie Policy: https://www.linkedin.com/legal/cookie-policy.
- Pinterest social plugins:
Social plugins; Service provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA; Website: https://www.pinterest.de/; Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
- Weglot:
Translation tool - We have integrated a translation tool into our website, which allows us to provide you our website in several languages. Service provider: Weglot SAS, 138, rue Pierre Joigneaux in BOIS-COLOMBES (92270), France; Website: https://weglot.com/de/; Privacy Policy: https://weglot.com/de/privacy/.
Amendment and updating of the privacy policy
We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
Status: 27.12.2022